The problem is that Facebook has already gone and messed up its core value proposition. At the beginning, the potentially great thing about Facebook was that you could use it to share personal information, stories, and photos with your friends, replacing the “new baby” email blast and solving a real problem that people face in our data-heavy world.
But Facebook no longer solves that problem, thanks to the 12% rule: on average, your news feed only shows you 12% of the items that your friends post. (Yes, that figure was originally reported as 16%, but now it’s down to 12%.) This means that Facebook is no longer a reliable way of sharing information. Instead, it’s turned into an information-consumption site: a place where you can giggle over the 12% of the stuff your friends posted that your other friends and Facebook’s algorithms are most giggle-worthy, but you can’t actually maintain meaningful contact with your real friends.Read it at EconoMonitor
Facebook’s Long-Term Problem
By James Kwak
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